I partnered with the reed5group to re-think and re-launch my sales department on a fractional basis. We were a two year old content site with a large and growing audience but could not sustain a consistent sales strategy. Hiring a full time director did not make sense for us but we needed help. We partnered with Eric and his team and they got done in 60 days what we could not do in two years. We are now 3 years in and our culture is defined, our goals are clear and our go to market strategy is consistent. We are winning and growing. Our sales are up 300% YOY.
The reed5group has a mastery of marketing levers and seem to know which lever to pull to get the right results. They have a great understanding of tracking and attribution, allowing us to make decisions quickly based on accurate data. We have been very pleased with our partnership, and look forward to continuing digital marketing efforts to reach new patients.
Director of Marketing
I loved working with Eric and his team during my tenure at OrthoCincy. He is great at building relationships, assessing needs to meet a clients goals, pulling together a strategy and explaining why he believes its the best approach, and then leading his team to execute the strategy successfully. I always felt he genuinely cared about my experience and providing a good result for us as a client and customer. He made sure to understand our organization, our needs, and our strategic goals.
Like most companies we had early success and then our sales and marketing hit a ceiling. We started to see less return on our marketing efforts and a significant drop in our sales closing percentages. We partnered with reed5group for a digital audit to check the temperature on what we were currently doing. The results were telling. We were spending a great deal in needless marketing fees and generating low quality "bad match" leads. Immediately we re tooled our lead generation program and created a new social content syndication strategy to attract the right leads. We created a flow process for our paid leads in order to vet and qualify. Not only are we saving money on marketing to generate more leads but we are closing at a much higher percentage. The reed5group really listened and delivered. My business is in a better place and growing because of them.
We brought on Eric to build a regional sales call center. This was a massive undertaking and required over 6 months of strategic planning, set up and implementation. Being the Chief Technology Officer I spent much of those 6 months working directly with Eric and his team. I saw first hand his ability to effectively multitask, delegate and stick to project timelines. We asked Eric and his team to hire staff, define sales strategies, create compensation plans, and build training programs. The energy, focus and clear understanding of the task at hand were never lost in the day to day weight of staying on track. He understood very clearly the revenue opportunity tied to this project and led his team accordingly. Eric is just one of those people who make those around him achieve more and want to be better.
York Newspaper Company
We were a new company in the highly competitive space of all natural home cleaners. We knew we had a great product and service but we could not figure out a sustainable strategy to position us in the market, generate sales and relieve inventory pressure. We met with Eric and the reed5group team to look at our situation and talk about our business. By the end of the conversation we had a high level plan that made sense and we could actually see the path to success. Their ability to quickly understand our model, evaluate the pros and cons and visualize the opportunity was impressive and badly needed. We have valued the partnership from day one and continue to grow monthly.
Working with reed5group on my marketing strategies is like a breath of fresh air. As a new business owner, I needed to invest my time and energies in the nuts and bolts of my business. I also understood how critical it is to have a good marketing strategy and plan to distinguish my business in the marketplace. Eric was the answer to my prayers.
Eric made the process easy and productive. He explained in simple terms the digital marketing concept and approach and how it could help my business. He listened very carefully to my vision and the direction of my business.
Ultimately, reed5group became my marketing business “partner”. I am pleased with our outcomes and look forward to continuing to work with them as my business grows.
CEO, Executive Director
Wellsprings Recovery Center, LLC.
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