Content creation and the place it needs to hold in your overall marketing strategy is paramount. It is the driving force behind awareness, new engagements, acquisition and revenue growth. If you don't have a content strategy we would argue you don't have a marketing strategy. You simply can't survive without a strong presence in this space and an even stronger syndication strategy. At reed5group we have a network of writers with very specific industry expertise. We present your story in a way that emotionally connects and engages audiences at the same time. We can create custom video, audio/podcasts, blogs, and native content. We understand the importance of content consumption through a robust syndication strategy. We have a team of social specialists who understand the nuances and can connect with the behavior attributes of the audiences you seek. We know how to position your content in the right place, at the right time, to right person.
Rethinking The Customer Journey with a Purposeful Content Strategy
The greater the amount of cohesive, quality content that you feed the public, the more you appear an expert in their regard.
Establish Your Brand Identity
It is impossible to overestimate the power of an established brand in influencing the business decisions of the buying public.
Take Advantage of Organic Search
97% of consumers use popular search engines to perform a local search for goods and services before making a purchase.
Generate Leads and Attract Ideal Buyers
Generating leads is the first and last reason for doing any sort of marketing. The end game is to attract new people to your business that you can sell too. Content marketing allows you to attract people who may not have decided to buy yet. They discover you through your content and they get interested.
Level the Playing Field and Get a Higher ROI
With a well-thought out content marketing campaign, a small company or business can compete with a much bigger one.
Take Advantage of Social Shares
People share things they like. It’s just the way humans are wired. Your content marketing strategy and by extension, your business, will benefit from this.
Bring People Back to Your Website Again and Again
What business would not benefit from recurring visits from ideal leads?
By adopting a cohesive, effective content strategy your status as an expert rises.
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